Online to Offline strategy allows a brand to bring foot traffic into physical outlets. T&S helps Taste Australia implement a series of digital activations and connect them with offline activities, to create a long lasting impression of the brand, and more simply, increase more sales.
B2B relationship is the key
From strategic planning to execution, T&S team fully supports Taste Australia to improve relationships with key partners in the markets. Variety of activities were conducted to not only enhance partnership with current stakeholders but also reach potential partners: B2B meeting, workshop, trade event, direct sales support via branded packaging and gifts.
To raise brand awareness and create stronger connections with right target consumers, T&S also helps Taste Australia utilize different partners’ channels and platforms from KOLs , grocery E-commerce partners and local retailers.