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19th Ave New York, NY 95822, USA
Conseil Interprofessionnel des Vins de Provence
CIVP, Conseil International des Vins de Provence, is the wine association that represents the Wines of Provence, and is in charge of the marketing and promotion abroad.

Provence Wine Connect

Asia Pacific

To reach out to the trade in Asia Pacific, T&S created and managed a website dedicated to wine producers and importers / distributors only.

This allows them to connect and to showcase their most updated products and prices. This is a useful tool to create a strong link between stakeholders in the région and to promote business

Tasting and Seminars

China, Hong Kong, South Korea, Australia, New Zealand

T&S organized professional tastings and seminars for the trade in those different countries, showcasing products new to the markets. The concept is to find new importers but also to educate about Wines of Provence and promote the brands in these countries.

Media, PR and influencer event

Hong Kong

To promote the brand and to create a direct link to consumers in Hong Kong, T&S managed and organized events that connected the KOL and media to the brand. This is also a way to support the promotional activities in the country

Retail Promotion

Hong Kong

To generate sales and to strengthen the link between importers and producers, T&S organized retail and online promotion in Hong Kong. This allowed Provence to reach out to new consumers and to increase the perception of the brand among wine lovers and consumers.