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19th Ave New York, NY 95822, USA
Terroir & Spice
Independent network of agencies dedicated to food and beverages. Our local experts connect you with the entire Asia Pacific region

Who we are?

Terroir & Spice was established in 2018 in Singapore by 3 partners coming from different cultures, experts in food and beverage. With this alliance of knowledge and expertise, our aim is to offer our clients a wide network and possibilities all over Asia Pacific.

Terroir & Spice is a combination of 2 strong concepts that define us.Terroir is a french word that symbolizes the origin of a product, its qualities and its characteristics. Spice represents Asia, it symbolizes also the travel and the discovery. This is a small ingredient that will change everything.

What we do?

Terroir & Spice is an independent network of agencies and partners dedicated to F&B industry. We provide marketing and communication solutions in all the Asia Pacific region.
We want to contribute to the exchange of culinary culture throughout Asia Pacific and to a better understanding of challenges and opportunities.

Where we are?

A mix of agencies and partnerships, Terroir & Spice covers all Asia Pacific. Its main offices are located in strategic countries of the region, Singapore, Vietnam and Taiwan.



First approach to the market


Find your local trade partners


Establish your brand image among professionals


Target the consumers
our projects
Clear Filters
Taste Australia
Union des Grands Crus de Bordeaux
Washington Apple
Conseil Interprofessionnel des Vins de Provence
Grégoire Debré
Passionate about Asia, its culture and history in general, Gregoire has been living in the region for more than 13 years and in different countries. He worked for 10 years in marketing for food and beverage, taking care of greater South East Asia. Understanding the needs of the customers and the particularities of the region he is able to bring them together and to build a comprehensive strategy for the success of marketing campaigns.

Crystal Tsai
COO Taiwan
As a wine enthusiast and WSET lecturer, Crystal worked for different wineries and negociants in Bordeaux and in Alsace before starting her career in marketing agencies. She is specialized in alcohol beverages’ events, thus, she is also a gourmand who stays close to the latest culinary trend and owns vast network among wine professionals and gastronomy chefs in Taiwan and in France.

Yedda Chang
Key Account Director
Passionate about food and drinks, Yedda puts everything she loves about life into her work and works at what she loves. With Yedda’s professional experiences and expertise in F&B marketing, she accompanies clients all the way from initial concept to solid plans, then helps them achieve their final results.

Our customers
Start your journey with us
Start your journey with us